A critical first step in raising money (debt or equity) is understanding how much money the company needs and why. It is also important to separate the “need” from the “want”. At Platinum Consulting we undertake a comprehensive financial analysis of your company including its profitability, balance sheet strength and cash flow. Through this we are able to identify critical gaps in funding or business trends that have been overlooked. This analysis is highly valuable in itself as it gives you a view from a neutral financial expert and it sometimes leads to surprising results (e.g., you may not need the loan that you think you need).